We optimized and automated the Acvent.bg website, eliminating serious technical problems, combined the bilingual versions into a platform, accelerated loading and integrated AI-based descriptions and meta tags. We additionally introduced three different fittings for suppliers that automatically update the catalog.
Acvent.bg is a company specializing in professional air conditioning and ventilation solutions serving both private clients and large corporate sites. As a business relying on an online presence to generate potential customers, their site plays a key role in the sales process.
Divided bilingual versions – unlike the standard language switch solution, the site was divided into two completely separate versions – one in Bulgarian and one in English, existing as two separate sites of the same hosting. Not only did this lead to technical difficulties, it also made it difficult to maintain and SEO optimization.
Slow charging speed – the main reasons were a poorly constructed structure, missing images optimization and excess scripts that loaded the system.
Missing meta tags and descriptions – most of the pages were without basic SEO items, which worsened the search engines.
Manually adding products – the customer had a large product catalog, but the process of uploading new items was completely handmade, which took valuable time.
Non -optimized content structure – there was a duplicate and unrelated content, which made it difficult to navigate and confuse users.
1. Consolidation of the language versions – we have combined the two separate sites into one using a professional language switch. This led to easier maintenance and an improved SEO strategy as no need to duplicate content.
2. The speed optimization
3. AI-based content automation-we have implemented our own system that automatically generates descriptions and meta tags for products using AI. This solved the problem of missing SEO elements and reduced the time to create content.
4. Automatically upload products – We have integrated three different fittings of supplier products that automatically update the catalog. This saves a huge amount of time and eliminates the need for manually adding new items.
5. Content reorganization-we rearrange the pages and navigation so that users are easier to find the information they are looking for.
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